Your website is not a set-it-and-forget-it type thing. If you really want your website to work for you, it is important to make sure that it is both user and Google friendly. Below are five website tools to help you stay on top of keeping your site fast, secure, and functioning to the best of its ability.
- Google Analytics
Google Analytics is an incredibly powerful tool and probably the most important on this list. You can see who visits your site, on what device, in what browser, and what they are doing when they arrive. You can see what specific keywords were used to find your site, as well as what people are searching for when they are already on it. You can go as deep as you’d like into various statistics to help you further optimize your website and capitalize on the people who are visiting.
- Google Search Console (formerly Google Webmaster Tools)
When you use Google Search Console, you’re able to see how Google views your site. Are there any errors or broken links? Are there spam issues? These type of problems can cause your search rankings to go down, so it’s important to stay on top of fixing them. With this tool, you’re able to do a quick search for anything going wrong and know what you need to fix.
- Google PageSpeed Insights
It’s not hard to figure out what PageSpeed Insights does for you. In addition to judging your page speed, it also judges your user experience. For both desktop and mobile, it offers you scores from 0 to 100. The higher the score the better you’re doing in that area. When there are problems, the tool shows you what the biggest factors are and how to fix them.
Google heavily frowns upon duplicate content on your website. If it finds a lot of the same content repeated on different pages, your ranking will go down. Sometimes you don’t even realize when you’re creating repeat content, though. That’s where Siteliner comes into play. When you put in your domain name, it provides you with all pages that have similar content (as well as additional errors you will want to fix).
Varvy lets you know if your website meets all of the guidelines laid out in Google’s guidelines. It includes results on areas like mobile responsiveness, security, speed, and much more. In addition to letting you know what Google says about each topic, it offers helpful links to learn more about and how to fix any issues.
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